Privacy Policy

Privacy Policy

Preamble

The purpose of this Privacy Policy is to inform you about the type, scope, and purpose of the processing of your personal data (hereinafter also referred to as "data") by us and your rights. This Privacy Policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering").

The terms used are not gender-specific.

As of: July 13, 2025

Controller

TMP Group EOOD, Patric Pförtner, Ivan Pamukchiev 7A, 5600 Troyan, Bulgaria

Email address: pfoertner.p@hallopsychologe.de

Imprint: https://hallopsychologe.eu/imprint

Relevant Legal Bases

Relevant Legal Bases under the GDPR: Below is an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6(1)(a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
  • Performance of a contract and prior inquiries (Art. 6(1)(b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6(1)(c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6(1)(f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains special regulations in particular on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Overview of Processing Activities

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of Data Processed

  • Master data.
  • Payment data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication, and procedural data.
  • Event data (Facebook).

Categories of Data Subjects

  • Customers.
  • Employees.
  • Prospective clients.
  • Communication partners.
  • Users.
  • Business and contractual partners.
  • Participants.
  • Depicted persons.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Contact requests and communication.
  • Security measures.
  • Direct marketing.
  • Reach measurement.
  • Tracking.
  • Office and organizational procedures.
  • Remarketing.
  • Conversion measurement.
  • Managing and responding to inquiries.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offering and user-friendliness.
  • Information technology infrastructure.

Security Measures

We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, the implementation costs, and the nature, scope, circumstances, and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as the access, input, disclosure, assurance of availability, and their separation. Furthermore, we have established procedures to ensure the exercise of data subjects' rights, the deletion of data, and responses to data threats. We also consider the protection of personal data already during the development and selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default.

TLS encryption (https): To protect your data transmitted via our online offering, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transmission of Personal Data

In the course of our processing of personal data, it may happen that the data is transferred to or disclosed to other bodies, companies, legally independent organizational units, or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

International Data Transfers

Data processing in third countries: If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of using third-party services or disclosing or transferring data to other persons, bodies, or companies, this will only be done in accordance with legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers only take place if the level of data protection is otherwise secured, in particular through standard contractual clauses (Art. 46(2)(c) GDPR), explicit consent, or in the case of a contractually or legally required transfer (Art. 49(1) GDPR). Furthermore, we will inform you of the bases for the third-country transfer for the individual providers from the third country, with adequacy decisions being given priority. Information on third-country transfers and existing adequacy decisions can be found in the information provided by the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en.

EU-US Trans-Atlantic Data Privacy Framework: Within the framework of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection for certain companies from the USA as secure within the framework of the adequacy decision of 10.07.2023. You can find the list of certified companies and further information on the DPF on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). We will inform you in the context of the data protection notices which of our service providers are certified under the Data Privacy Framework.

Deletion of Data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions cease to apply (e.g., if the purpose of processing this data has ceased to apply or it is not necessary for the purpose). If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person. Within the framework of our data protection notices, we can provide users with further information on the deletion and retention of data that applies specifically to the respective processing operations.

Rights of the Data Subjects

Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

  • Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw your consent at any time.
  • Right of access: You have the right to obtain confirmation as to whether or not data concerning you are being processed, and, where that is the case, access to the data and further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: You have the right, in accordance with legal requirements, to obtain the completion of the data concerning you or the rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: You have the right, in accordance with legal requirements, to demand that data concerning you be erased without undue delay, or alternatively, to demand a restriction of the processing of the data in accordance with legal requirements.
  • Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller, in accordance with legal requirements.
  • Complaint to a supervisory authority: In accordance with legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State of your habitual residence, your place of work or the place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

Use of Cookies

Cookies are small text files, or other storage records, that store information on end devices and read information from the end devices. For example, to store the login status in a user account, a shopping cart content in an e-shop, the accessed content, or used functions of an online offering. Cookies can also be used for various purposes, e.g., for purposes of functionality, security, and comfort of online offerings as well as for the creation of analyses of visitor flows.

Notes on consent: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users, except when it is not legally required. Consent is not necessary in particular if the storage and reading of information, including cookies, are absolutely necessary to provide users with a telemedia service they have expressly requested (i.e., our online offering). The absolutely necessary cookies usually include cookies with functions that serve the display and operability of the online offering, load balancing, security, storage of user preferences and choices, or similar purposes related to the provision of the main and secondary functions of the online offering requested by the users. The revocable consent is clearly communicated to the users and contains information on the respective cookie use.

Notes on data protection legal bases: The legal basis on which we process users' personal data with the help of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g., in the business operation of our online offering and improving its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We will clarify the purposes for which the cookies are processed by us in the course of this privacy policy or in the context of our consent and processing procedures.

Storage duration: With regard to the storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g., browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after closing the end device. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information on the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are permanent and the storage period can be up to two years.

General notes on revocation and objection (so-called "Opt-Out"): Users can revoke the consents they have given at any time and object to the processing in accordance with the legal requirements. To do this, users can, among other things, restrict the use of cookies in their browser settings (which may also limit the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

  • Types of data processed: Usage data (e.g., visited websites, interest in content, access times).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness.
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR).

Further information on processing processes, procedures, and services:

  • Processing of cookie data based on consent: We use a cookie consent management procedure in which users' consents to the use of cookies, or the processing and providers mentioned in the cookie consent management procedure, can be obtained, managed, and revoked by the users. The declaration of consent is stored so that it does not have to be queried again and the consent can be proven in accordance with the legal obligation. The storage can be server-side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following applies: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of the consent (e.g., which categories of cookies and/or service providers), as well as the browser, system, and end device used; Legal Bases: Consent (Art. 6(1)(a) GDPR).
  • Cookie Opt-Out: In the footer of our website, you will find a link through which you can change your cookie settings and revoke corresponding consents; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Service provider: undefined; Website: undefined. Privacy Policy: undefined.

Business Services

We process data of our contractual and business partners, e.g., customers and prospective clients (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with the contractual partners (or pre-contractually), e.g., to answer inquiries.

We process this data to fulfill our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any update obligations, and remedies in the event of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purpose of the administrative tasks associated with these obligations as well as corporate organization. Furthermore, we process the data on the basis of our legitimate interests in proper and business-like management as well as security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information, and rights (e.g., for the involvement of telecommunications, transport, and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or financial authorities). Within the scope of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners will be informed about further forms of processing, e.g., for marketing purposes, within the scope of this privacy policy.

We inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g., in online forms, by special marking (e.g., colors) or symbols (e.g., asterisks or similar), or personally.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e., in principle after the expiry of 4 years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal reasons of archiving. The statutory retention period for documents relevant to tax law as well as for commercial books, inventories, opening balances, annual financial statements, the work instructions required to understand these documents and other organizational documents and booking receipts is ten years, and for received commercial and business letters and reproductions of sent commercial and business letters six years. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statement or the management report was drawn up, the commercial or business letter was received or sent, or the booking receipt was created, furthermore the record was made or the other documents were created.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

  • Types of data processed: Master data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., email, phone numbers). Contract data (e.g., subject of the contract, term, customer category).
  • Data subjects: Prospective clients. Business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Contact requests and communication; Office and organizational procedures. Managing and responding to inquiries.
  • Legal bases: Performance of a contract and prior inquiries (Art. 6(1)(b) GDPR); Legal obligation (Art. 6(1)(c) GDPR). Legitimate Interests (Art. 6(1)(f) GDPR).

Further information on processing processes, procedures, and services:

  • Appointment Booking & Payment: We process our customers' data to enable them to select, purchase, or order the chosen services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding, and shipping companies, to carry out the delivery or execution for our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such within the order or comparable acquisition process and includes the information required for delivery or provision and billing, as well as contact information to be able to hold any consultation. Legal bases: Performance of a contract and prior inquiries (Art. 6(1)(b) GDPR).
  • Psychological Counseling: We process the data of our clients as well as prospective clients and other principals or contractual partners (uniformly referred to as "clients") in order to be able to provide our services to them. The processed data, the type, scope, purpose, and necessity of their processing are determined by the underlying contractual and client relationship.

    In the course of our activities, we may also process special categories of data, in particular information on the health of clients, possibly with reference to their sex life or sexual orientation, as well as data revealing racial and ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership. For this purpose, we obtain, where necessary, the explicit consent of the clients and otherwise process the special categories of data if this serves the health of the clients, the data is public, or other legal permissions exist.

    If it is necessary for the performance of our contract, for the protection of vital interests, or legally required, or if the clients' consent is available, we disclose or transfer the clients' data to third parties or agents, such as authorities, billing agencies, as well as in the area of IT, office or comparable services, in compliance with professional regulations; Legal bases: Performance of a contract and prior inquiries (Art. 6(1)(b) GDPR).
    .

Payment Processes

In the context of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions for this purpose (collectively "payment service providers").

The data processed by the payment service providers includes master data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum, and recipient-related information. The information is required to carry out the transactions. However, the entered data is only processed by the payment service providers and stored with them. This means we do not receive any account or credit card-related information, but only information with confirmation or negative confirmation of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to check identity and creditworthiness. For this, we refer to the GTC and the data protection notices of the payment service providers.

For payment transactions, the terms and conditions and data protection notices of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and the assertion of revocation, information, and other data subject rights.

  • Types of data processed: Master data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contract data (e.g., subject of the contract, term, customer category); Usage data (e.g., visited websites, interest in content, access times); Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status). Contact data (e.g., email, phone numbers).
  • Data subjects: Customers. Prospective clients.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations.
  • Legal bases: Performance of a contract and prior inquiries (Art. 6(1)(b) GDPR).

Further information on processing processes, procedures, and services:

Provision of the Online Offering and Web Hosting

We process users' data to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device.

  • Types of data processed: Usage data (e.g., visited websites, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness; Information technology infrastructure (Operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further information on processing processes, procedures, and services:

  • Provision of online offering on rented storage space: For the provision of our online offering, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also called "web hoster"); Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Service provider: undefined; Website: undefined. Privacy Policy: undefined.
  • Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". The server log files can include the address and name of the retrieved web pages and files, date and time of retrieval, transferred data volumes, notification of successful retrieval, browser type along with version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g., to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the utilization of the servers and their stability; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR). Deletion of data: Log file information is stored for a maximum of 6 weeks and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is exempt from deletion until the final clarification of the respective incident.
  • STRATO: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacities); Service provider: STRATO AG, Pascalstraße 10,10587 Berlin, Germany; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.strato.de; Privacy Policy: https://www.strato.de/datenschutz. Data Processing Agreement: Provided by the service provider.

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The data of the readers are processed for the purposes of the publication medium only to the extent that it is necessary for its presentation and communication between authors and readers or for security reasons. Otherwise, we refer to the information on the processing of visitors to our publication medium within the scope of these data protection notices.

  • Types of data processed: Master data (e.g., names, addresses); Contact data (e.g., email, phone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited websites, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further information on processing processes, procedures, and services:

  • Comments and posts: If users leave comments or other contributions, their IP addresses may be stored on the basis of our legitimate interests. This is done for our security in case someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author.

    Furthermore, we reserve the right, on the basis of our legitimate interests, to process the information of users for the purpose of spam detection.

    On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of users for their duration and to use cookies to avoid multiple votes.

    The personal information, any contact and website information, as well as the content-related information provided in the context of comments and posts, will be stored by us permanently until the users object; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).
    .
  • Medium: Hosting platform for blogs / websites; Service provider: A Medium Corporation, P.O. Box 602, San Francisco, CA 94104–0602, USA; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://medium.com/. Privacy Policy: https://medium.com/policy/medium-privacy-policy-f03bf92035c9.

Communication via Messenger

We use messengers for communication purposes and therefore ask you to note the following information on the functionality of the messengers, encryption, the use of communication metadata, and your objection options.

You can also contact us via alternative means, e.g., by phone or email. Please use the contact options provided to you or the contact options specified in our online offering.

In the case of end-to-end encryption of content (i.e., the content of your message and attachments), we point out that the communication content (i.e., the content of the message and attached images) is encrypted from end to end. This means that the content of the messages is not viewable, not even by the messenger providers themselves. You should always use an up-to-date version of the messenger with encryption activated to ensure the encryption of the message content.

However, we also point out to our communication partners that while the providers of the messengers do not see the content, they can find out that and when communication partners communicate with us, as well as technical information about the device used by the communication partners and, depending on the settings of their device, also location information (so-called metadata) is processed.

Notes on legal bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and they, for example, contact us on their own initiative, we use messengers in relation to our contractual partners as well as in the context of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and fulfillment of the needs of our communication partners for communication via messenger. Furthermore, we point out that we do not transmit the contact data provided to us to the messengers for the first time without your consent.

Revocation, Objection, and Deletion: You can revoke a given consent at any time and object to communication with us via messenger at any time. In the case of communication via messenger, we delete the messages in accordance with our general deletion policies (i.e., e.g., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any inquiries from the communication partners, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention obligations.

Reservation of referring to other communication channels: Finally, we would like to point out that for reasons of your security, we reserve the right not to answer inquiries via messenger. This is the case, for example, if contract internals require special secrecy or an answer via messenger does not meet the formal requirements. In such cases, we will refer you to more adequate communication channels.

  • Types of data processed: Contact data (e.g., email, phone numbers); Usage data (e.g., visited websites, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Communication partners.
  • Purposes of processing: Contact requests and communication. Direct marketing (e.g., by email or post).
  • Legal bases: Consent (Art. 6(1)(a) GDPR). Legitimate Interests (Art. 6(1)(f) GDPR).

Further information on processing processes, procedures, and services:

Video Conferencing, Online Meetings, Webinars, and Screen Sharing

We use platforms and applications of other providers (hereinafter referred to as "conference platforms") for the purpose of conducting video and audio conferences, webinars, and other types of video and audio meetings (hereinafter collectively referred to as "conference"). When selecting the conference platforms and their services, we observe the legal requirements.

Data processed by conference platforms: In the context of participating in a conference, the conference platforms process the personal data of the participants mentioned below. The scope of processing depends on the one hand on what data is required in the context of a specific conference (e.g., provision of access data or real names) and what optional information is provided by the participants. In addition to processing for the purpose of conducting the conference, the data of the participants may also be processed by the conference platforms for security purposes or service optimization. The processed data includes personal data (first name, last name), contact information (email address, phone number), access data (access codes or passwords), profile pictures, information on professional status/function, the IP address of the internet access, information on the participants' end devices, their operating system, the browser and its technical and language settings, information on the content of communication processes, i.e., entries in chats as well as audio and video data, and the use of other available functions (e.g., surveys). The content of communications is encrypted to the extent technically provided by the conference providers. If the participants are registered as users with the conference platforms, other data may be processed in accordance with the agreement with the respective conference provider.

Logging and recordings: If text entries, participation results (e.g., from surveys), as well as video or audio recordings are logged, this will be communicated transparently to the participants in advance and they will be asked for their consent if necessary.

Data protection measures of the participants: Please refer to the privacy notices of the conference platforms for details on the processing of your data by them and select the optimal security and privacy settings for you within the settings of the conference platforms. Please also ensure data and personality protection in the background of your recording for the duration of a video conference (e.g., by notifying housemates, locking doors, and using, where technically possible, the function to blur the background). Links to the conference rooms and access data may not be passed on to unauthorized third parties.

Notes on legal bases: Insofar as we also process the data of the users in addition to the conference platforms and ask the users for their consent to the use of the conference platforms or certain functions (e.g., consent to a recording of conferences), the legal basis of the processing is this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g., in participant lists, in the case of processing of meeting results, etc.). Otherwise, the data of the users are processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.

  • Types of data processed: Master data (e.g., names, addresses); Contact data (e.g., email, phone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited websites, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Communication partners; Users (e.g., website visitors, users of online services). Depicted persons.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Contact requests and communication. Office and organizational procedures.
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further information on processing processes, procedures, and services:

Audio Content

We use hosting and analysis services from service providers to offer our audio content for listening or download and to obtain statistical information on the retrieval of the audio content.

  • Types of data processed: Usage data (e.g., visited websites, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); Conversion measurement (measuring the effectiveness of marketing measures); Profiles with user-related information (creating user profiles). Provision of our online offering and user-friendliness.
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further information on processing processes, procedures, and services:

Cloud Services

We use software services accessible via the Internet and executed on the servers of their providers (so-called "cloud services," also referred to as "Software as a Service") for the storage and management of content (e.g., document storage and management, exchange of documents, content, and information with specific recipients, or publication of content and information).

In this context, personal data can be processed and stored on the servers of the providers, insofar as they are part of communication processes with us or are otherwise processed by us as set out in this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes, and their content. The providers of the cloud services also process usage data and metadata, which they use for security purposes and for service optimization.

If we use the cloud services to provide forms or other documents and content to other users or publicly accessible websites, the providers may store cookies on the users' devices for the purposes of web analysis or to remember user settings (e.g., in the case of media control).

  • Types of data processed: Master data (e.g., names, addresses); Contact data (e.g., email, phone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited websites, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Customers; Employees (e.g., employees, applicants, former employees); Prospective clients; Communication partners. Users (e.g., website visitors, users of online services).
  • Purposes of processing: Office and organizational procedures. Information technology infrastructure (Operation and provision of information systems and technical devices (computers, servers, etc.)).
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further information on processing processes, procedures, and services:

Newsletters and Electronic Notifications

We send newsletters, emails, and other electronic notifications (hereinafter "newsletters") only with the consent of the recipients or legal permission. If the contents of the newsletter are specifically described as part of the registration, they are decisive for the user's consent. Otherwise, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name for personal address in the newsletter, or further information if it is necessary for the purposes of the newsletter.

Double-Opt-In Procedure: Registration for our newsletter is generally carried out in a so-called double opt-in procedure. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with other people's email addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, the changes to your data stored with the shipping service provider are logged.

Deletion and Restriction of Processing: We may store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address for this purpose alone in a block list (so-called "blocklist").

The logging of the registration process is based on our legitimate interests for the purpose of proving its proper course. Insofar as we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

Contents:

Information about us, our services, promotions, and offers.

  • Types of data processed: Master data (e.g., names, addresses); Contact data (e.g., email, phone numbers); Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Communication partners.
  • Purposes of processing: Direct marketing (e.g., by email or post).
  • Legal bases: Consent (Art. 6(1)(a) GDPR).
  • Objection possibility (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e., revoke your consent, or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably email, for this purpose.

Further information on processing processes, procedures, and services:

  • Types of data processed: Master data (e.g., names, addresses); Contact data (e.g., email, phone numbers); Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status); Usage data (e.g., visited websites, interest in content, access times); Event data (Facebook) ("Event data" is data that can be transmitted from us to Facebook, e.g., via Facebook Pixel (via apps or other means) and relates to persons or their actions; The data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences). Event data does not include the actual content (such as written comments), no login information, and no contact information (i.e., no names, email addresses, and phone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
  • Data subjects: Communication partners.
  • Purposes of processing: Direct marketing (e.g., by email or post). Contact requests and communication.
  • Legal bases: Consent (Art. 6(1)(a) GDPR). Legitimate Interests (Art. 6(1)(f) GDPR).
  • Objection possibility (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e., revoke your consent, or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably email, for this purpose.

Further information on processing processes, procedures, and services:

  • Measurement of opening and click rates: The newsletters contain a so-called "web beacon", i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened, or, if we use a shipping service provider, from its server. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected.

    This information is used for the technical improvement of our newsletter on the basis of the technical data or the target groups and their reading behavior on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened, and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

    The measurement of the opening rates and the click rates as well as the storage of the measurement results in the profiles of the users and their further processing are based on the consent of the users.

    A separate revocation of the success measurement is unfortunately not possible, in this case, the entire newsletter subscription must be canceled, or must be objected to. In this case, the stored profile information will be deleted;
    Legal bases: Consent (Art. 6(1)(a) GDPR).
  • ActiveCampaign: Email marketing and automation services; Service provider: ActiveCampaign, Inc., 1 N Dearborn, 5th Floor Chicago, Illinois 60602, USA; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.activecampaign.com; Privacy Policy: https://www.activecampaign.com/privacy-policy/. Basis for third-country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.activecampaign.com/legal/scc).
  • Clickfunnels: Email marketing and automation services; Service provider: Etison LLC, 3443 W. Bavaria Street, Eagle, Idaho 83616, USA; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://clickfunnels.com; Privacy Policy: https://signup.clickfunnels.com/privacy-policy; Data Processing Agreement: https://signup.clickfunnels.com/dpa. Basis for third-country transfer: Standard Contractual Clauses (https://signup.clickfunnels.com/dpa).
  • Facebook Messenger Broadcasts: Messenger with end-to-end encryption; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Data Processing Agreement: https://www.facebook.com/legal/terms/dataprocessing; Basis for third-country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum). Objection possibility (Opt-Out): https://www.facebook.com/adpreferences/ad_settings (Login to Facebook is required).
  • Mailjet: Email delivery and automation services; Service provider: Mailjet SAS,13-13 bis, rue de l’Aubrac, 75012 Paris, France; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.mailjet.com. Privacy Policy: https://www.mailjet.com/privacy-policy.
  • SendGrid: Email delivery and communication platform for transactional and marketing emails; Service provider: Twilio Ireland Limited, 25 – 28 North Wall Quay, North Wall, Dublin 1, D01 H104, Ireland; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://sendgrid.com; Privacy Policy: https://www.twilio.com/legal/privacy; Data Processing Agreement: https://www.twilio.com/legal/data-protection-addendum. Basis for third-country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.twilio.com/legal/data-protection-addendum).

Surveys and Polls

We conduct surveys and polls to collect information for the respectively communicated survey or poll purpose. The surveys and polls conducted by us (hereinafter "surveys") are evaluated anonymously. Personal data is only processed to the extent that this is necessary for the provision and technical implementation of the surveys (e.g., processing of the IP address to display the survey in the user's browser or to enable the resumption of the survey with the help of a cookie).

  • Types of data processed: Contact data (e.g., email, phone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited websites, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Communication partners. Participants.
  • Purposes of processing: Feedback (e.g., collecting feedback via online form).
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further information on processing processes, procedures, and services:

Web Analysis, Monitoring, and Optimization

Web analysis (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and can include behavior, interests, or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offering or its functions or content are most frequently used or invite reuse. Likewise, we can understand which areas require optimization.

In addition to web analysis, we can also use test procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e., data summarized for a usage process, can be created for these purposes, and information can be stored in a browser or in an end device and read from it. The information collected includes, in particular, visited websites and elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have agreed to the collection of their location data from us or from the providers of the services we use, location data can also be processed.

The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect the users. In general, no clear data of the users (such as email addresses or names) are stored in the context of web analysis, A/B testing, and optimization, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

  • Types of data processed: Usage data (e.g., visited websites, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors). Profiles with user-related information (creating user profiles).
  • Security measures: IP Masking (Pseudonymization of the IP address).

Further information on processing processes, procedures, and services:

  • Matomo (Without Cookies): Matomo is a privacy-friendly web analysis software that is used without cookies and in which the recognition of returning users is done with the help of a so-called "digital fingerprint" that is stored anonymously and changed every 24 hours; With the "digital fingerprint", user movements within our online offering are recorded with the help of pseudonymized IP addresses in combination with user-side browser settings in such a way that conclusions about the identity of individual users are not possible. The data collected from users in the context of using Matomo is only processed by us and not shared with third parties; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR)
  • We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement. https://www.microsoft.com/bg-bg/privacy/privacystatement

Online Marketing

We process personal data for the purposes of online marketing, which can include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which the user's information relevant for the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.

The IP addresses of the users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect the users. In general, no clear data of the users (such as email addresses or names) are stored in the context of the online marketing procedure, but pseudonyms. This means that we, as well as the providers of the online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally also be read out on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing procedure provider.

As an exception, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing procedure we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users can make additional agreements with the providers, e.g., by consenting during registration.

We generally only receive access to summarized information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to a contract conclusion with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

  • Types of data processed: Usage data (e.g., visited websites, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); Tracking (e.g., interest/behavioral profiling, use of cookies); Marketing; Profiles with user-related information (creating user profiles); Conversion measurement (measuring the effectiveness of marketing measures); Provision of our online offering and user-friendliness. Remarketing.
  • Security measures: IP Masking (Pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6(1)(a) GDPR). Legitimate Interests (Art. 6(1)(f) GDPR).
  • Objection possibility (Opt-Out): We refer to the data protection notices of the respective providers and the objection possibilities (so-called "Opt-Out") indicated for the providers. If no explicit opt-out option has been specified, you have the option of deactivating cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following additional opt-out options, which are offered in summary for respective areas:

    a) Europe: https://www.youronlinechoices.eu.
    b) Canada: https://www.youradchoices.ca/choices.
    c) USA: https://www.aboutads.info/choices.
    d) Cross-regional: https://optout.aboutads.info.

Further information on processing processes, procedures, and services:

  • Google Ad Manager: We use the "Google Marketing Platform" (and services such as "Google Ad Manager") to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). The Google Marketing Platform is characterized by the fact that ads are displayed in real-time based on the presumed interests of the users. This allows us to display ads for and within our online offering more specifically in order to present users only with ads that potentially correspond to their interests. If, for example, a user is shown ads for products that he has been interested in on other online offerings, this is referred to as "remarketing"; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Further information: Types of processing and the data processed: https://privacy.google.com/businesses/adsservices; Data processing terms for Google advertising products: Information on the services Data processing terms between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms; if Google acts as a processor, data processing terms for Google advertising products and standard contractual clauses for third-country data transfers: https://business.safety.google/adsprocessorterms; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com. Privacy Policy: https://policies.google.com/privacy.
  • AdMob: Platform for displaying advertising content in mobile applications; Legal bases: Consent (Art. 6(1)(a) GDPR); Standard Contractual Clauses: https://business.safety.google/adscontrollerterms/; Further information: Processing by Google as controller: https://business.safety.google/adscontrollerterms/; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://admob.google.com/home/. Privacy Policy: https://policies.google.com/privacy.
  • Google Ads and Conversion Measurement: Online marketing procedure for the purpose of placing content and ads within the service provider's advertising network (e.g., in search results, in videos, on websites, etc.), so that they are displayed to users who have a presumed interest in the ads. We also measure the conversion of the ads, i.e., whether users have interacted with the ads and used the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1)(a) GDPR), Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfer: EU-US Data Privacy Framework (DPF); Further information: Types of processing and the data processed: https://privacy.google.com/businesses/adsservices. Data processing terms between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms.
  • Google Ads Remarketing: Google Remarketing, also called retargeting, is a technology that allows users who use an online service to be included in a pseudonymous remarketing list so that the users can be shown ads on other online offerings based on their visit to the online service; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1)(a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfer: EU-US Data Privacy Framework (DPF); Further information: Types of processing and the data processed: https://privacy.google.com/businesses/adsservices. Data processing terms between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms.

Customer Reviews and Rating Procedures

We participate in review and rating procedures to evaluate, optimize, and promote our services. If users rate us or otherwise provide feedback via the participating rating platforms or procedures, the general terms and conditions or terms of use and the data protection notices of the providers also apply. As a rule, the rating also requires registration with the respective providers.

To ensure that the persons providing the rating have actually used our services, we transmit the necessary data with regard to the customer and the service used to the respective rating platform with the customer's consent (including name, email address, and order number or article number). This data is used solely to verify the authenticity of the user.

  • Types of data processed: Contract data (e.g., subject of the contract, term, customer category); Usage data (e.g., visited websites, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Customers. Users (e.g., website visitors, users of online services).
  • Purposes of processing: Feedback (e.g., collecting feedback via online form). Marketing.
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further information on processing processes, procedures, and services:

  • Rating Widget: We integrate so-called "rating widgets" into our online offering. A widget is a functional and content element integrated into our online offering that displays variable information. It can be displayed, for example, in the form of a seal or a comparable element, sometimes also called a "badge". The corresponding content of the widget is displayed within our online offering, but it is retrieved from the servers of the respective widget provider at that moment. This is the only way to always show the current content, especially the current rating. For this, a data connection must be established from the website called up within our online offering to the server of the widget provider and the widget provider receives certain technical data (access data, including IP address) that are necessary for the content of the widget to be delivered to the user's browser. Furthermore, the widget provider receives information that users have visited our online offering. This information can be stored in a cookie and used by the widget provider to recognize which online offerings participating in the rating procedure have been visited by the user. The information can be stored in a user profile and used for advertising or market research purposes; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).
  • Google Customer Reviews: Service for obtaining and/or displaying customer satisfaction and customer opinions; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.google.com/; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfer: EU-US Data Privacy Framework (DPF); Further information: In the context of obtaining customer reviews, an identification number and the time for the business transaction to be reviewed, in the case of review requests sent directly to customers, the customer's email address and their indication of the country of residence, as well as the review information itself, are processed; Further information on the types of processing and the data processed: https://privacy.google.com/businesses/adsservices. Data processing terms for Google advertising products: Information on the services Data processing terms between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms.

Presences in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may result in risks for the users because, for example, the enforcement of users' rights could be made more difficult.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created based on the usage behavior and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the user profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed presentation of the respective forms of processing and the possibilities of objection (opt-out), we refer to the privacy policies and information of the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can take direct measures and provide information. If you still need help, you can contact us.

  • Types of data processed: Contact data (e.g., email, phone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited websites, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Contact requests and communication; Feedback (e.g., collecting feedback via online form). Marketing.
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further information on processing processes, procedures, and services:

  • Instagram: Social network; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://instagram.com/about/legal/privacy.
  • Userlike: Chat and chatbot software and related services; Service provider: Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670 Cologne, Germany; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.userlike.com/en/. Privacy Policy: https://www.userlike.com/en/terms#privacy-policy.
  • Bing Universal Event Tracking (UET): Analysis and conversion tracking service; Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://about.ads.microsoft.com/en-us. Privacy Policy: https://privacy.microsoft.com/en-us/privacystatement.
  • Slack: Instant messaging service; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Standard Contractual Clauses: https://slack.com/intl/en-de/terms-of-service/data-processing; Data Processing Agreement: https://slack.com/intl/en-de/terms-of-service/data-processing; Further information: Security measures: https://slack.com/intl/en-de/security-practices; Service provider: Slack Technologies, Inc., 500 Howard Street, San Francisco, CA 94105, USA; Website: https://slack.com/intl/en-de/. Privacy Policy: https://slack.com/intl/en-de/legal.
  • Facebook Pages: Profiles within the social network Facebook - We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data of visitors to our Facebook page (so-called "Fan Page"). This data includes information on the types of content that users view or interact with, or the actions they take (see under "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by the users (e.g., IP addresses, operating system, browser type, language settings, cookie data; see under "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analysis services, so-called "Page Insights", to page operators to provide them with insights into how people interact with their pages and with the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which in particular regulates which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of the data subjects (i.e. users can, for example, direct inquiries for information or deletion directly to Facebook). The rights of the users (in particular to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Basis for third-country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum). Further information: Joint responsibility agreement: https://www.facebook.com/legal/terms/information_about_page_insights_data. The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular includes the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Data Processing Agreement: https://legal.linkedin.com/dpa; Basis for third-country transfer: Standard Contractual Clauses (https://legal.linkedin.com/dpa). Objection possibility (Opt-Out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • Pinterest: Social network; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.pinterest.com; Privacy Policy: https://policy.pinterest.com/en/privacy-policy. Further information: Pinterest Data Sharing Addendum (ADDENDUM A): https://business.pinterest.com/en/pinterest-advertising-services-agreement/.
  • TikTok: Social network / video platform; Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.tiktok.com. Privacy Policy: https://www.tiktok.com/legal/page/eea/privacy-policy/en.
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfer: EU-US Data Privacy Framework (DPF). Objection possibility (Opt-Out): https://adssettings.google.com/authenticated.

Plugins and Embedded Functions and Content

We integrate into our online offering functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos, or city maps (hereinafter uniformly referred to as "content").

The integration always presupposes that the third-party providers of this content process the IP address of the users, as they could not send the content to their browser without the IP address. The IP address is therefore required for the display of this content or functions. We strive to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, visit time, and other information about the use of our online offering, as well as be combined with such information from other sources.

  • Types of data processed: Usage data (e.g., visited websites, interest in content, access times); Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, consent status); Master data (e.g., names, addresses); Contact data (e.g., email, phone numbers). Content data (e.g., entries in online forms).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness.
  • Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further information on processing processes, procedures, and services:

  • Integration of third-party software, scripts, or frameworks (e.g., jQuery): We integrate into our online offering software that we retrieve from servers of other providers (e.g., function libraries that we use for the purpose of displaying or improving the user-friendliness of our online offering). In doing so, the respective providers collect the IP address of the users and can process it for the purposes of transmitting the software to the user's browser as well as for security purposes, and for the evaluation and optimization of their offer. - We integrate into our online offering software that we retrieve from servers of other providers (e.g., function libraries that we use for the purpose of displaying or improving the user-friendliness of our online offering). In doing so, the respective providers collect the IP address of the users and can process it for the purposes of transmitting the software to the user's browser as well as for security purposes, and for the evaluation and optimization of their offer; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Service provider: undefined; Website: undefined. Privacy Policy: undefined.
  • YouTube Videos: Video content; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Objection possibility (Opt-Out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout, Settings for the display of advertisements: https://adssettings.google.com/authenticated; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://www.youtube.com. Privacy Policy: https://policies.google.com/privacy.
  • YouTube Videos: Video content; YouTube videos are embedded via a special domain (recognizable by the "youtube-nocookie" component) in the so-called "extended privacy mode", whereby no cookies are collected on user activities to personalize the video playback. Nevertheless, information about the user's interaction with the video (e.g., remembering the last playback position) may be stored; Legal bases: Legitimate Interests (Art. 6(1)(f) GDPR); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://www.youtube.com. Privacy Policy: https://policies.google.com/privacy.

Changes and Updates to the Privacy Policy

We ask you to inform yourself regularly about the content of our privacy policy. We adapt the privacy policy as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and we ask you to check the information before contacting us.

Definitions of Terms

This section provides you with an overview of the terminology used in this privacy policy. Insofar as the terms are legally defined, their legal definitions apply. The following explanations, on the other hand, are primarily intended to serve for understanding.

  • Conversion Measurement: Conversion measurement (also known as "visitor action evaluation") is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, we can thus track whether the ads we have placed on other websites were successful.
  • Personal Data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data which consists of using this personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demography, behavior and interests, such as the interaction with websites and their content, etc.) (e.g., interests in certain content or products, click behavior on a website or the location). Cookies and web beacons are often used for profiling purposes.
  • Reach Measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
  • Remarketing: "Remarketing" or "retargeting" is when, for example, for advertising purposes, it is noted for which products a user was interested in on a website in order to remind the user of these products on other websites, e.g., in advertisements.
  • Tracking: "Tracking" is when the behavior of users can be traced across several online offerings. As a rule, behavioral and interest information is stored in cookies or on the servers of the providers of the tracking technologies with regard to the online offerings used (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
  • Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually any handling of data, be it collecting, evaluating, storing, transmitting, or deleting.

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